Local Service Guide - Articles
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Going for facials and massages with a female friend has always been a popular way to make an enjoyable experience even more fun. For years women have arranged to meet up with friends for spa treatments. Now the new trend is to take your man!
Men are increasingly recognising the value of skincare – according to Euromonitor, male skin care spend in the UK already exceeds the combined total spent by men on pre-shave, post-shave, hair, bath and shower products.
And the popularity of spa treatments for men is rising. James Whittall from Menessentials reports that men account for 35 percent of day spa-goers and slightly under half of all resort, destination, and cruise line spa customers.
So persuading your man to join when you next head out for a massage or facial may not be as difficult as you would expect. It is, however, the spas which have recognised that men are looking for a different spa experience to women which have been most successful in attracting men. Before choosing a spa for you and your man check out:
Clarins Skin Spas are a good example of a national chain of spas who have focussed on catering for the needs of men as well as women. They have developed 3 products targeted at their male customers. There is:
Clarins are also undertaking a major programme of refurbishment for their salons to ensure that the ambience and facilities are perfect for their modern range of treatments.
And when you next decide that you need to head out to a spa for a body wrap or facial, why not take your man with you? Who knows, he may be the one suggesting a date for the return visit.
To find a provider of spa treatments near you, use the search box on the left of this page to look for beauty salons in your area.
If you find a spa which offers an outstanding service, please drop us a line via contact us. We are always keen to find the best providers in an area.
© Caroline Blatchford 2007 Spa Treatments, Massages and Skincare for Men
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Going To The Spa? – Take Your Man!
Going for facials and massages with a female friend has always been a popular way to make an enjoyable experience even more fun. For years women have arranged to meet up with friends for spa treatments. Now the new trend is to take your man!Men are increasingly recognising the value of skincare – according to Euromonitor, male skin care spend in the UK already exceeds the combined total spent by men on pre-shave, post-shave, hair, bath and shower products.
And the popularity of spa treatments for men is rising. James Whittall from Menessentials reports that men account for 35 percent of day spa-goers and slightly under half of all resort, destination, and cruise line spa customers.
So persuading your man to join when you next head out for a massage or facial may not be as difficult as you would expect. It is, however, the spas which have recognised that men are looking for a different spa experience to women which have been most successful in attracting men. Before choosing a spa for you and your man check out:
- the décor – men generally find overly feminine décor off-putting and prefer a more clinical or functional appearance
- the type of treatments – the best spas will tailor their packages for men. Fairmont Hotels and Resorts in the US hired a cultural anthropologist to find out what their clients really wanted from a spa. They found that women wanted to improve appearance and were comfortable with pampering; men saw a spa treatment as a means to a practical end. The men wanted to have clearly defined benefits. Make sure that your spa has products designed for men.
- who will carry out the treatments? Some men are very uncomfortable with male therapists.
Clarins Skin Spas are a good example of a national chain of spas who have focussed on catering for the needs of men as well as women. They have developed 3 products targeted at their male customers. There is:
- Clarins Men Personal Facial Blend – the ultimate facial detox
- Clairins Men Muscle-ease Body Massage – the “Rolls Royce” of sports massage
- Clarins Men Reconditioning Back & Scalp Massage
Clarins are also undertaking a major programme of refurbishment for their salons to ensure that the ambience and facilities are perfect for their modern range of treatments.And when you next decide that you need to head out to a spa for a body wrap or facial, why not take your man with you? Who knows, he may be the one suggesting a date for the return visit.
To find a provider of spa treatments near you, use the search box on the left of this page to look for beauty salons in your area.
If you find a spa which offers an outstanding service, please drop us a line via contact us. We are always keen to find the best providers in an area.
© Caroline Blatchford 2007 Spa Treatments, Massages and Skincare for Men